‘Cancel Netflix’ Marketing campaign Backed By Elon Musk Could Have Led to Inventory Decline


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If you happen to’ve seen the phrase “cancel Netflix” in your social media feeds in the present day, you’re definitely not alone.

The streaming large is on the heart of a brand new controversy involving a little-known animation collection, which not too long ago got here beneath fireplace from Tesla CEO Elon Musk.

The present, Useless Finish: Paranormal Park, was canceled by Netflix in 2023, however Musk not too long ago joined the marketing campaign to punish the service for ever carrying it in any respect.

Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC. Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, DC.
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters within the Oval Workplace of the White Home on Could 30, 2025 in Washington, DC. (Photograph by Kevin Dietsch/Getty Pictures)

Musk’s grievance stems from the truth that the collection featured a personality named Barry Guttman, who, at one level, comes out as transgender.

Elon Musk lashes out at canceled Netflix collection

“This isn’t okay,” Musk tweeted, together with a clip from the present. “Cancel Netflix for the well being of your youngsters,” he added.

The billionaire X proprietor then posted a screenshot to show that he had canceled his personal Netflix account.

He later saved up his assault on the service, tweeting scenes from different exhibits that featured storylines that includes trans characters and repeating his requires a boycott.

White House Senior Advisor to the President and Tesla and SpaceX CEO Elon Musk departs the U.S. Capitol Building on March 5, 2025 in Washington, DC. Musk was meeting with Republican senators at a closed door lunch. White House Senior Advisor to the President and Tesla and SpaceX CEO Elon Musk departs the U.S. Capitol Building on March 5, 2025 in Washington, DC. Musk was meeting with Republican senators at a closed door lunch.
White Home Senior Advisor to the President and Tesla and SpaceX CEO Elon Musk departs the U.S. Capitol Constructing on March 5, 2025 in Washington, DC. Musk was assembly with Republican senators at a closed door lunch. (Photograph by Andrew Harnik/Getty Pictures)

Not surprisingly, “cancel Netflix” shortly turned the highest trending matter on X, and the scenario led to harassment directed at Useless Finish: Paranormal Park showrunner, Hamish Steele.

Steele initially took the scenario in stride, joking that Netflix is under no circumstances selling his canceled collection.

“It’s all lies and slander! Netflix is NOT selling in the meanwhile!” he wrote (by way of Deadline).

Simply hours later, Steele reported that the scenario had escalated to a daunting diploma.

“I’ve principally been very okay in the present day and located all of it fairly humorous, whereas actually appreciating everybody who has reached out, however the extraordinarily nasty bizarre homophobic and antisemitic emails have began rolling in and it’s getting a bit of scary so I apologize if I take longer to reply to stuff,” he wrote.

Elon Musk speaks onstage during The New York Times Dealbook Summit 2023 at Jazz at Lincoln Center on November 29, 2023 in New York City. Elon Musk speaks onstage during The New York Times Dealbook Summit 2023 at Jazz at Lincoln Center on November 29, 2023 in New York City.
Elon Musk speaks onstage throughout The New York Occasions Dealbook Summit 2023 at Jazz at Lincoln Heart on November 29, 2023 in New York Metropolis. (Photograph by Slaven Vlasic/Getty Pictures for The New York Occasions)

“I’ll simply say in the present day is far a lot worse and I’m going to principally be on the down low for the foreseeable,” Steele continued, including, “My apologies.”

Musk has an extended historical past of opposing trans rights, seemingly stemming from his fractured relationship with daughter Vivian Wilson.

Wilson says she is not on talking phrases along with her father after popping out as trans.

Whereas it’s not possible to say how a lot of an impression Musk’s boycott has had by way of subscribers, Netflix’s inventory slid roughly two % within the day since he launched his struggle towards the model.

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