Celine Joshua (Photograph: Michael Buckner)
German label big BMG introduced the appointment of Celine Joshua to the position of Government Vice President, World Advertising.
In his newly position, the Los Angeles-based Joshua will tackle oversight of BMG’s advertising technique and operations throughout the corporate’s 20 regional worldwide, with divisional duty for the Digital Advertising, Content material, Client Insights & Analytics, and Advertising Operations groups. She is going to report on to BMG CEO Thomas Coesfeld.
“I’m honored to affix BMG at such a pivotal time within the music trade and to work throughout BMG’s artist roster to create thrilling methods for them to attach with followers around the globe. I’m grateful to Thomas for this chance and I’m wanting ahead to working with the BMG workforce,” Joshua stated.
Joshua joins BMG from Common Music Group the place she served as Government Vice President of Industrial Innovation & Artist Technique, working with artists akin to Taylor Swift, Snoop Dogg, The Weeknd, and Elton John, amongst others.
She started her profession within the IT division of Warner Music Group earlier than shifting into ecommerce at WMG’s catalog division, Rhino Leisure.
She additionally did a stint at Disney Music as Head of Digital, working throughout Hollywood Information, Walt Disney Information and the corporate’s movie studios and shopper merchandise division.
She was additionally Senior Vice President at Sony Music Leisure, overseeing digital gross sales throughout the corporate’s labels.
“These latest modifications additional improve our means to ship top-tier service to our artists and songwriters on a world scale, and we’re excited to have Celine on the helm of our advertising workforce. Her sharp digital acumen and creative instincts shall be invaluable in figuring out modern business alternatives for our artists, songwriters and music catalog,” added Coesfeld.
