Is the previous comic-con mannequin lifeless? James Gunn speaks on his new method to advertising the DC Universe movie and tv slate.
The 2010s have been really a golden age for comic-con (not less than, when it got here to movie and TV bulletins). Followers may count on to tune in yearly to main reveals from each the Marvel and DC Universe, revealing new particulars on each introduced and unannounced mission alike. Among the most iconic moments from superhero fandom got here from these dwell occasions.
Nevertheless, there’s been a shift. Really “huge” bulletins at comic-con, be it San Diego or New York, have turn out to be few and much between. Whereas it began nicely earlier than James Gunn took over the DC Universe with Peter Safran, their absence has been by FAR probably the most noticeable. This if solely as a result of Gunn himself has been very lively in letting main information drop randomly on social media.
Is The DC Universe Leaving Comedian-Con Behind?
James Gunn truly spoke on the DC Universe’s absence from comic-con throughout a latest dialogue with New Rockstars. The director revealed that the choice to maneuver away from conventions had nothing to do with the state of the business, and the whole lot to do with cash. Merely put, it’s actually costly to host a Corridor H panel at a spot like San Diego Comedian-Con!
“I believe it’s a case-by-case foundation. It simply will depend on the scenario. Typically you actually profit from going to Comedian Con and spending tens of millions of {dollars} and promoting an concept, particularly when you will have an amazing trailer.”
“However different instances, I submit an image of the duvet of the screenplay on Instagram for zero {dollars}, and it’s equally efficient; it will get simply as a lot press. So you must sort of all the time ask your self, ‘What’s it that’s value spending cash on?’”
In fact, it’s not going the DC Universe will go away comic-con behind for good. As extra creators aside from James Gunn make progress on their initiatives and the variety of initiatives in improvement will increase 12 months over 12 months, it’s probably that the golden age of comic-con will return as soon as extra. Although for now, plainly followers must accept social media posts and interviews.
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