Elon Musk, CEO of SpaceX and Tesla, attends the Viva Know-how convention on the Porte de Versailles exhibition heart in Paris on June 16, 2023.
Gonzalo Fuentes | Reuters
Tesla posted a teaser video on X sparking hypothesis that the electrical carmaker may very well be gearing as much as launch a brand new automobile.
The first video posted on Sunday exhibits a spinning element which many on-line mentioned may very well be an inside element of a car. The video ends with the numbers “10/7,” indicating Tuesday’s date.
A second video additionally posted on Sunday exhibits simply the headlights of a automobile.
The teasers have sparked dialog on-line and amongst analysts about what Tesla is as much as — and two theories have emerged.
The primary is that it may very well be the next-generation Roadster car that Tesla CEO Elon Musk has been promising for years.
The second is that Tesla may very well be about to unveil a long-awaited mass market mannequin.
Musk teased the next-generation Roadster idea again at an occasion in November 2017, and in June 2018 in a collection of tweets.
The billionaire has since hyped the car repeatedly and, in September, mentioned on X that “the brand new Roadster is one thing particular past a automobile.”
Musk has a historical past of promising issues which might be both not delivered or take considerably longer than he initially says.
In the meantime, Tesla has been saying a less expensive mass-market automobile will hit the market this yr. Nonetheless, Musk has confirmed this decrease price providing will successfully be a stripped down Mannequin Y.
For traders, a mass-market mannequin is seen as key to revitalizing Tesla’s gross sales. Whereas Tesla reported a soar in auto deliveries within the third quarter of the yr, this was attributed to a pull ahead in demand because of the expiration of a federal tax credit score. Within the quarter earlier than, Tesla reported a supply decline.
The corporate has seen a steady stoop in gross sales in Europe, and it continues to face heavy competitors in China, one other key market, from native gamers like BYD that are additionally increasing abroad.
Chinese language gamers have been launching low-cost choices in Europe and elsewhere placing extra strain on Tesla to launched a mannequin at across the $25,000 to $30,000 mark.