Brussels earlier accused the US firm of anti-competitive practices within the advert tech market
US President Donald Trump has threatened the EU with a probe that might result in increased tariffs after the bloc fined Google for violating antitrust legal guidelines.
The European Fee on Friday ordered the US firm to pay a €2.95 billion ($3.5 billion) wonderful for allegedly abusing its dominant place within the promoting know-how market by favoring its personal show providers.
Regulators mentioned the observe allowed Google to cost excessive charges, harming rivals and on-line publishers. The corporate was informed to cease the “self-preferencing” practices, tackle conflicts of curiosity, and current a compliance plan inside 60 days or face additional penalties.
Trump blasted the ruling in a submit on Fact Social, calling it “unfair” and “discriminatory.”
“Europe at present hit one other nice American firm, Google, with a $3.5 Billion Greenback wonderful, successfully taking cash that will in any other case go to American Investments and Jobs,” he wrote.
“We can not let this occur to sensible and unprecedented American Ingenuity and, if it does, I shall be compelled to start out a Part 301 continuing to nullify the unfair penalties.”
Part 301 of the 1974 Commerce Act permits Washington to penalize overseas international locations for practices deemed dangerous to US commerce, together with by tariffs.
Trump has criticized the EU for focusing on US tech giants with privateness and antitrust guidelines stricter than these in America. His newest warning comes weeks after securing a commerce deal that imposed a 15% tariff on most EU exports whereas scrapping tariffs on US industrial items. The deal drew backlash from EU officers, who mentioned it favored Washington.
Google rejected the fee’s ruling and vowed to enchantment.
Google reported $264.6 billion in advert income in 2024 – 75.6% of its complete earnings – cementing its standing because the world’s largest promoting agency. The newest wonderful is the fourth penalty the EU has levied towards it since 2017. Google additionally faces a trial within the US later this month over a separate Justice Division case through which a decide discovered it held unlawful monopolies in internet advertising know-how.
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