- Uber is launching a brand new characteristic within the U.S. that pairs girls drivers and riders.
- Uber will pilot this system in Los Angeles, San Francisco and Detroit beginning subsequent month.
- Over time, ride-hailing corporations equivalent to Uber and Lyft have applied new options to handle security and luxury points on their platforms.
Uber introduced a brand new characteristic Wednesday that pairs girls drivers and riders, in its newest transfer to handle security on the ride-hailing platform.
The brand new software, which the platform will start piloting subsequent month within the U.S., permits girls passengers to match with girls drivers when reserving or pre-booking rides, and create a choice of their app settings. Ladies drivers may also select to drive girls.
“It is about giving girls extra alternative, extra management, and extra consolation after they journey and drive,” Camiel Irving, Uber’s vice chairman of U.S. and Canada operations, mentioned in a launch.
The corporate mentioned the rider’s choice is not assured however the characteristic will increase the probabilities girls can be paired within the app.
Uber will pilot this system in Los Angeles, San Francisco and Detroit. The corporate additionally mentioned it examined the characteristic in nations equivalent to France, Germany and Argentina.
This is not Uber’s first foray into gender preferences on its platform.
In 2019, Uber rolled out a girls rider choice characteristic for feminine drivers in Saudi Arabia after girls received the best to drive in 2018. That providing later expanded to about 40 nations.
Over time, ride-hailing corporations equivalent to Uber and Lyft have confronted security issues and questions over the roles these platforms have performed in varied sexual assault and harassment incidents.
Uber has rolled out a number of options lately to enhance security on the platform, together with teen accounts and rider and pin verification.
Competitor Lyft launched an possibility in late 2023 that pairs girls and nonbinary drivers and riders.
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