President Donald Trump welcomes South Korea’s President Moon Jae-In on the White Home in Washington, U.S., Might 22, 2018.
Carlos Barria | Reuters
DETROIT — As President Donald Trump threatens to additional enhance tariffs on U.S. buying and selling companions, the best influence for the auto business outdoors of North America can be further levies on South Korea and Japan.
The East Asian nations produced a mixed 16.8% of automobiles bought final 12 months within the U.S., together with a document 8.6% from South Korea and eight.2% from Japan, in line with information offered to CNBC by GlobalData.
They had been the most important car importers to the U.S. outdoors of Mexico — and so they have little to no duties in contrast with the 25% tariff Trump has threatened imposing on Canada and Mexico.
Automakers corresponding to Normal Motors and South Korea-based Hyundai Motor export automobiles tariff-free from South Korea. The nation overtook Japan and Canada final 12 months to develop into the second-largest exporter of latest vehicles to the U.S., based mostly on gross sales.
It trails solely Mexico, which represented 16.2% of U.S. auto gross sales in 2024, GlobalData experiences.
“Clearly Hyundai has an enormous quantity of publicity. Behind it’s GM … with comparatively massive quantity fashions,” mentioned Jeff Schuster, international vp of automotive analysis at GlobalData. “There’s loads of danger doubtlessly right here, however it’s restricted, actually restricted, to these two gamers.”
Imports from Japan are at present topic to a 2.5% tariff for automakers corresponding to Toyota Motor, Nissan Motor and Honda Motor. Autos from Japan represented about 1.31 million autos bought final 12 months within the U.S.
Japan’s share of gross sales has truly decreased lately, whereas South Korea’s exports and gross sales have continued to rise from lower than 845,000 in 2019 to greater than 1.37 million in 2024.
South Korea has 0% tariffs on vehicles regardless of Trump renegotiating a commerce cope with the nation throughout his first time period in 2018. That accord was touted for enhancing car imports to South Korea, however it did little to handle car exports to the U.S.
The deal additionally has carried out little for growing automotive exports to South Korea, in line with information from the Worldwide Commerce Fee. U.S. passenger car exports to South Korea have truly decreased by roughly 16%.
Separate from vehicles, tariffs on vans exported from South Korea and Japan to the U.S, in addition to elsewhere, are 25%.
A tariff is a tax on imports, or international items, introduced into america. The businesses importing the products pay the tariffs, and a few specialists concern the businesses would merely go any further prices on to customers — elevating the price of automobiles and doubtlessly lowering demand.
GM, Hyundai
South Korea-based Hyundai is the most important exporter of automobiles to the U.S., adopted by GM after which Kia Corp., part of Hyundai that largely operates individually within the U.S.
GM has notably elevated its imports from South Korea lately. Its U.S. gross sales of South Korean-produced automobiles — largely entry-level fashions — have risen from 173,000 in 2019 to greater than 407,000 final 12 months, in line with GlobalData.
GM is the most important international direct investor in Korea’s manufacturing business, in line with the automaker’s web site. It has invested 9 trillion South Korean gained (roughly $6.2 billion) since establishing the operations in 2002.
GM produces its Buick Encore GX and Buick Envista crossovers, in addition to the Chevrolet Trailblazer and Chevrolet Trax crossovers, at crops in South Korea. The corporate has touted the automobiles as being a pinnacle for the automaker’s worthwhile development in lower-margin, entry-level automobiles.
2024 Chevrolet Trax (left) and 2024 Buick Envista
Michael Wayland / CNBC
“We’re taking out prices of applications, enhancing profitability and creating automobiles that prospects love, like the brand new Chevy Trax and the Buick Envista,” GM President Mark Reuss mentioned in the course of the firm’s investor day in October. “Trax and Envista have helped increase our share of the U.S. small SUV market to its highest stage since 2007.”
GM and Kia declined to remark when requested about potential tariffs on South Korea. Hyundai touted its operations and investments within the U.S., which the carmaker says have totaled $20.5 billion since getting into the market in 1986, however didn’t straight touch upon potential tariffs.
“For practically 4 a long time, Hyundai has been a driver of American development and innovation, contributing jobs, financial exercise, and investments which have helped People prosper. We welcome the chance to work with the brand new administration to help American manufacturing, defend provide chains, and spur innovation,” Hyundai mentioned Thursday in an emailed assertion.
Terence Lau, dean of the Faculty of Regulation at Syracuse College who beforehand labored as a commerce professional for Ford Motor, mentioned the automotive business is constructed on free commerce. If tariffs are carried out, the business can modify, however it takes time.
“The automobile business can modify to something. Actually, it could possibly. It is at all times going to make product that prospects need to purchase, as a result of private mobility and transportation is a human want all around the globe,” he mentioned. “What the automobile business can not do nicely is pivot on a dime.”
Lau argued {that a} single-digit tariff generally is a “nuisance,” however as soon as they hit 10% or extra, that is when further prices can actually started consuming into the margin or merchandise.
Tariff cherry-picking
Ford Motor CEO Jim Farley final week argued that if Trump goes to implement tariffs affecting the automotive business, it ought to take a “complete” look in any respect nations to even the enjoying area in North America.
Farley singled out Toyota and Hyundai for importing a whole bunch of 1000’s of automobiles yearly from Japan and South Korea, respectively.
Ford CEO Jim Farley poses for a photograph on the launch of the all-new electrical Ford F-150 Lightning pickup truck on the Ford Rouge Electrical Car Heart on April 26, 2022 in Dearborn, Michigan.
Invoice Pugliano | Getty Photos
“There are hundreds of thousands of automobiles coming into our nation that aren’t being utilized to those [incremental tariffs],” Farley mentioned in the course of the firm’s fourth-quarter earnings name with traders. “So if we will have a tariff coverage … it higher be complete for our business.
“We will not simply cherry-pick one place or the opposite as a result of it is a bonanza for our import opponents.”
The White Home didn’t reply for touch upon potential tariffs on South Korea.
Trump on Thursday signed a presidential memorandum laying out his plan to impose “reciprocal tariffs” on international nations, however didn’t go into element relating to what nations could possibly be focused.
As a presidential candidate, Trump floated the potential of imposing across-the-board tariffs on all U.S. imports. However he additionally advocated for Congress to go what he referred to as the “Trump Reciprocal Commerce Act,” which might empower him to slap tariffs on the products of any nation that has increased tariffs on U.S.-made items.
— CNBC’s Kevin Breuninger contributed to this report.
