BALANCE THE COMPANY:
Breakthrough Media Firms will ship the products in income, know-how, operations, engineering….and programming (generally known as “content material” which is the commoditized model of ‘programming’). Programming management must execute the Firm imaginative and prescient with the identical depth as the search for monetary superiority. Severe content material/inventive consideration must be built-in into the best stage of the combo.
RESPECT FOR THE PAST WITH PASSION FOR THE FUTURE:
Media’s wealthy historical past is simply that…historical past. There’s a lot to study from it, however solely as a automobile to assist design the long run.
GUIDANCE:
Inventive/Content material individuals want aggressive liberation from outdated playbook conditioning and ingrained assumptions with the intention to stay as much as their very own private {and professional} potentialities. Even the Beatles wanted an important producer to prepare their chaos.
KEEP ONE FOOT IN THE STREET:
As Large Media matures, the leaders have to maintain one foot planted firmly within the streets to keep away from the ‘walled in’ cultures that fail to the touch the nerves of the brand new mainstream. Disconnection from the road will result in isolation which in flip generates media that follows and never leads…not all the time simple to chop the twine from the pundits and tendencies….however important.
THE BIG FIVE:
Respectful, agency, engagable, dedicated and unfailingly passionate concerning the mission Vital in an ego pushed and sometimes denial primarily based enterprise as media/leisure.
UNDERSTAND THE BALANCE OF ART & SCIENCE:
Important within the digital period. Some are artists, some are scientists. it’s the collective stability of the 2 that create magic. EMPATHY has by no means been extra vital in balancing the artists with the scientists. A excessive upkeep expertise is wired otherwise than a analysis pushed kind. Working with and understanding the DNA of every is highly effective in itself.
24/7/365:
There’s nothing half time about creating magic in 2024. It’s too aggressive to be something much less that utterly engaged and targeted.
COMMUNICATION:
The comfort of e-mail can not exchange the facility of main by way of group, written and one-on-one. Communication is the important thing to growing the rapport that makes issues occur. Sincere, defense-free, low BS communication that’s targeted, clear and…thrilling.
INSPIRE (!) FOR THE RIGHT REASONS:
Rankings and income are the apparent targets, however inspiring and instructing programming brilliance is what drives all of it. Too usually whereas income is the purpose, there’s a fuzzy inventive street map on find out how to ship the content material that may generate the income, or a ‘how do you monetize it’ with out understanding and growing ‘it.’
WALK THE WALK:
Being on the entrance line of the media battle has by no means been as crucial. Main from the sector. Residing what you preach.
EVANGELICAL PRESENTATION TO ASSOCIATED BUSINESSES:
There’s a new period of partaking the related industries and SELLING the imaginative and prescient which might result in partnerships which can be trendy, sturdy and noticeable.
PEOPLE:
The media battle is so advanced that it requires an Military of motivated individuals, liberated and targeted, on creating the magic that may minimize by way of and prevail. Once more, there are completely different “varieties” that collectively could be a tour de drive of invention and execution. The secret’s not a inventive tradition or a gross sales tradition, it’s a successful tradition, one which celebrates psychological variety.
HONESTY AND INTEGRITY:
Sounds cliched, however by no means extra vital. High quality and ‘doing issues for the suitable causes’ would be the winners.It’s a part of “Excessive Requirements” in each side of content material operations.Dangerous Bullshit and senseless gross sales hype are pure 1980…plus you’ll get caught or trapped.
MASS APPEAL INTELLIGENCE:
This doesn’t imply elite or slender. It means large and altering. I’m pondering the content material equal of an iPhone . Clever…on a mass enchantment stage.
URGENCY:
It’s an angle..not haphazard or rushed, however a way of aggressive urgency. Working on the velocity of 2024.
COMPLETENESS:
An consideration to product element that’s microscopically full from the large image to the best way the receptionist solutions the telephone.
THE CREATIVE BATTING AVERAGE:
Taking swings with new concepts…not being afraid to contribute…not being afraid to strike out. An individual producing 30 good concepts out of 100 is an all-star.
THE COLLISION OF AMAZING CONTENT WITH AMAZING TECHNOLOGY:
Usually the know-how is unimaginable and the content material is common. Content material managers and creators have to be as ingenious and ahead pondering because the gadget/know-how creators. That collision of content material with tech brilliance will decide who wins.
MULTI DIMENSIONAL THINKING:
Media could be one dimensional. A sure M.O…. Leaders want to seek out inspiration from all corners. Radio appears at different radio stations…TV appears at different TV stations…the REAL new pondering will come from exterior these worlds. There’s a lot on the market to faucet into in designing and executing media for the twenty first Century. America is altering dramatically and media leaders want to tug out the stops to have interaction each nuance of America’s 2024 pulse. The Eye+Ear+Mind–starved for stimulation.
CREATE A PROGRAMMING CULTURE THAT DOES IT’S PART IN HELPING THE ENTIRE COMPANY BE:
The place the neatest and finest WANT to work. Realistically, Large Media firms don’t essentially have that notion…they will, however you must MAKE it occur.
UNREALISTIC THINKING:
Many of those factors could seem unrealistic in at present’s setting. They aren’t. They’re simply uncommon in conventional media.
JOBS OR MISSIONS?
Contemplating the speed of change and the “media battle” that exists, I’d say mission is extra applicable than jobs.
THE JOY OF WINNING IS ONLY ECLIPSED BY:
The enjoyment of making successful and tradition bending media.
